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Brand Guidelines

Media inquiries can be directed to the Bush Foundation Communications team at 651-227-0891 or communications@bushfoundation.org.

About the Bush Foundation

The Bush Foundation invests in great ideas and the people who power them in Minnesota, North Dakota, South Dakota and the 23 Native nations that share the same geography. Established in 1953 by 3M Executive Archibald Bush and his wife Edyth, the Foundation supports organizations and people who think bigger and think differently about what is possible in their communities. The Foundation works to inspire and support creative problem solving — within and across sectors — to make the region better for everyone.  

Name and References

Our official name is Bush Foundation. Second and subsequent references should be the Bush Foundation or the Foundation. 

Style Guide

Full color for digital use only (JPG)

Color logo (EPS) | Black logo (EPS) | Reverse logo (EPS)

The Bush Foundation logo consists of the tri-colored area that forms the b (known as the “bug”) and the words "Bush Foundation". Both elements must be used together. The minimum size for the logo is 0.325” from the top to the bottom of the bug. Always enlarge or reduce the logo proportionately so it is not stretched or distorted. Space should be left around the logo that is at least the size of the full height of the letter “B” in “Bush” as shown.  

 

Bush Foundation logo with spacing

 

 

 

One-color logo variations — black or reverse (white) only — are acceptable, if required by production limitations. The logo in black can be used on a white background. The reverse logo should be used only on backgrounds that are orange or dark grey from our primary color palette.

 

Bush Foundation logo black 

 

 

Bush Foundation logo reverse on orange

The Bush Foundation color palette is a flexible, dynamic system consisting of three primary colors and four supporting colors. Each is identified below for a variety of applications, from print to pixels. Overall, the system conveys a sense of warmth and energy. It’s inviting with a feeling of confidence. The colors come from the real world, and variations of each can be found throughout the Upper Midwest.

orange 
  CMKY 9 67 100 0 | RGB (226, 114, 38) | #E27226 | PMS 152U | PMS 158C

 

Dark Gray 

  CMYK 64 59 48 26 | RGB 91 88 96 | #5B5860 | PMS 433U | PMS 425C

 

Warm Gray 

  CMYK 14 11 22 0 | RGB 218 215 198 | #DAD7C6 | PMS Warm Grey 1U | PMS Warm Grey 1C

Headlines

  • Sentinel Bold or Georgia Bold

Subheads

  • Gotham Rounded Medium or Arial Bold

Body copy

  • Gotham Rounded Light or Arial