Elvis Rivera

Financial advisor | Social entrepreneur | Champion for economic equity

Elvis Rivera brings firsthand knowledge, professional expertise and heartfelt determination to his mission: closing the racial wealth gap for Black, Indigenous and people of color (BIPOC) communities. A first-generation Guatemalan immigrant who survived childhood homelessness and violence, Elvis arrived in Minnesota at age nine and quickly learned how poverty, racism and legal barriers shape lives. Today, as a financial advisor, nonprofit leader, and community connector, he shares the wealth-building tools often reserved for the privileged. 

Elvis co-founded the Movimiento DFL Latino Caucus and serves on the board of the Minnesota Council on Latino Affairs, advocating for policy change and civic engagement. Through workshops and mentorship, he helps others achieve financial literacy and entrepreneurial confidence. He is recognized as a connector and a steady force—a “diesel truck” kind of leader who steadily carries heavy loads and brings others along. Whether helping family’s budget, mentoring young people or uniting Latino and East African leaders to pass transformative legislation, Elvis leads with empathy and integrity.

With support from the Bush Fellowship, Elvis plans to sharpen his public speaking and fundraising skills, deepen his education and grow his ability to deliver practical, culturally rooted financial education to the communities that need it most.

How do you believe transformational change happens?

It’s the small, consistent actions that compound over time to create lasting impact. I’ve learned that small wins—such as improving financial literacy, shifting mindsets and fostering entrepreneurial skills—lead to larger changes, like financial independence and generational wealth. I firmly believe these initiatives must be led by individuals who understand the mindset and challenges through their own lived experiences. It’s even more powerful when those leaders represent the communities they aim to assist. 

Why are you uniquely positioned to address the racial wealth gap?

As someone who has personally experienced poverty, homelessness, and the systemic barriers that prevent financial stability, I have an understanding of the mindset, struggles and traps that often hold BIPOC people back. I also know firsthand what it takes to overcome these obstacles. I have built a career in finance, which has given me the tools to create opportunities for others. As a small business owner, I understand the entrepreneurial mindset and the critical role that financial literacy plays in building a sustainable future.