2014 Bush Prize Winner

Destination Rapid City Case Study

Through a partnership with Pollen Midwest, we created a case study to learn how Destination Rapid City partnered with business owners to turn empty storefronts into a buzzing destination.

FROM POLLEN MIDWEST

EXCERPT FROM DRC CASE STUDY

Destination Rapid City (DRC) has transformed downtown Rapid City into a thriving business district that is rich in appeal for residents and visitors alike. One of DRC's major achievements is Main Street Square, a buzzing village green that was once an aging parking lot flanked by empty storefronts. This transformation came from extensive public dialogues.

GET A YES IN 30 MINUTES OR LESS

DRC depended on in-person meetings to convince Rapid City business owners to pitch in additional tax money to finance Main Street Square. During one-on-ones, DRC painted a picture of a revitalized downtown and brought property owners on board with its enthusiasm and unshakable belief in its goal.

CRITICS: A NECESSITY, NOT A NUISANCE

To strengthen its strategic plan and lock in community support, DRC relied on its most outspoken critics to gain insight into how to win people over. DRC repeatedly met with the opposition, knowing if they didn’t feel heard the Main Street Square dream would never succeed.

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